Web logging first appeared on the net in the mid-1990s. The term web log was initially coined refer to a servers log file and then expanded to include the meaning of online personal journaling. Later on, to avoid confusion, the word blog was adopted to refer to personal journaling. Today a blog is defined as an online publication where an author puts his or her personal thoughts and opinions from the most intimate to corporate ideas, concerns or events, in chronological order on the net. Although, there are as many kinds of blogs on line as there are people, most of these will roughly fall into these kind of bloggers: Personal Bloggers (the original use of blogging), then there are the organizational and business Bloggers. Organizational blogs are meant to facilitate communications between its internal and external audiences. It may also provide information for the external publics use. Business blogs promote products or services for profit. They also increase awareness about the company, as well as establish itself as an authority with customers, vendors, through publications that demonstrate their expertise in the market. What are the kinds of contents that readers can find in a blog thats for distribution? The authors ideas, opinions, expertise in his/her field of work, resumes, and home recipes, pictures, streaming audio or video clips, e-books, poetry, works, products, services and consultations. Why have blogs become very popular compared to websites or email? Most websites are infrequently updated, while blogs have instant publishing tools which permit the author to regularly update & introduce new content. Although both have great content, websites are usually impersonal in informing their audience. While blogs allow the readers to leave their comments and feedback, to hold two-conversations with the author, who usually does the publishing and can immediately respond to his/her readers. The blogs abilities to reach and immediately react to an expanding mass of audience have made businesses and marketers use these as a strategic marketing tool. Additionally blogs are very efficient, cheap to use and can quickly distribute information. However, before you decide to jump on the blogging bandwagon, take time to find out what are your objectives for creating your own blog. Is it a personal, organizational or business blog? This will help you decide on what your blog will contain, where youd place it and what publishing tools youll be using. Copyright 2005 Mal Keenan |
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